RANCHO CUCAMONGA, CA December 15, 2017 // GLOW Beverages launched an exciting new flavor into the family today, Spicy Watermelon. GLOW is leading the industry in the Premium Functional Beverage Category and is choosing flavors to reflect that leadership. The current market is demanding flavor experiences and craving for non-traditional flavors that add an element of surprise. By adding some kick to traditional watermelon, GLOW is serving both those demands.
“We are continuously testing and experimenting with new flavors and Spicy Watermelon really hit the mark on what we feel is a reflection of our brand,” explained John Larson, CEO of GLOW Beverages. “We are serving a more sophisticated consumer who demands more from their functional beverages, while having great taste and standing out from the crowd.”