GLOW BEVERAGES, INC. PARTNERS WITH MILLENNIAL BRANDS CONSULTING TO ENTER WHITE SPACE AND BEGIN EXPANSION
~ Boutique Sales & Marketing Firm brings Veteran Expertise to Exciting Sparkling Electrolyte Hydration & Hydration + Caffeine Portfolio ~
RANCHO CUCAMONGA, CA, October xx, 2019 – GLOW® Beverages, Inc., today announces, it has entered into a partnership with Millennial Brands Consulting, Inc., to support expansion for GLOW®’s award-winning line of nutritionally enhanced, premium sparkling hydration drinks. Millennial Brands Consulting, Inc., will leverage its wealth of beverage experience in strategy and preparation for GLOW® brand’s entry into foodservice and retail channels of trade.
GLOW®, founded in 2015, by entrepreneur John Larson, has quickly gained favor with many of the country’s leading tech companies and nightclubs. GLOW® is infused with a proprietary blend of amino acids, electrolytes and vitamins, including prickly pear, 5HTP and milk thistle. Available in both sparkling hydration and sparkling hydration + caffeine, GLOW’s distinctive flavors include Mango Apricot and Spicy Watermelon. GLOW® is currently available in two proprietary package sizes: re-sealable 12oz glass and 10.8oz pet bottles. Current accounts include Google, Facebook and Netflix, as well as Hyatt, Marriott, Circle K and Shell.
“We are all incredibly excited to have Vanessa and her team on board and our first order of business is raising capital to further support the growth of GLOW® Beverages, Inc. We have been building a strong base of business for GLOW® both on premise and in business and industry segments,” said Larson. “Millennial Brands will help us position for accelerated growth of the brand in both retail and foodservice channels. Vanessa (Walker) and her team have a long history of pioneering and expanding distribution of premium brands, particularly in the sparkling water and healthy hydration space. ”
According to Walker, Founder of Millennial Brands Consulting, Inc., the relationship with GLOW® Beverages Inc. evolved over several months as the team learned more about the brand and its unique attributes.
“John and the team at GLOW® have done a great job creating a beautifully packaged, premium hydration drink that meets the needs of today’s healthy and social consumer, one who is desiring an upscale, functional brand,” said Walker. “This is the first time Millennial Brands has entered into an equity based partnership arrangement, and we are thrilled to be part of the brand and its future growth nationwide.”
About GLOW Beverages
GLOW Premium Beverages, manufactured in Southern California, is available in two delicious flavors and formulas. GLOW Sparkling Infused Hydration and GLOW Sparkling Infused Hydration + Caffeine are available in Mango Apricot and Spicy Watermelon flavors. GLOW® has been awarded 16 medals in the last four years: best hydration drink, best energy drink and best low calorie mixer. Each GLOW Beverage has unique formulas that are infused with a proprietary blend of amino acids, electrolytes and vitamins. This infusion is a premium combination of amino acids, vitamins and electrolytes, as well as Prickly Pear, 5HTP, Milk Thistle. For more information about GLOW visit www.drinkGLOW.com
About Millennial Brands Consulting, Inc.
Millennial Brands Consulting, Inc. was founded in 2018 by beverage industry veteran Vanessa Walker to support start-up, mid-sized and established beverage brands with experience, strategy and innovation. Walker, named as one of the most powerful women in the beverage industry, started the boutique consulting business following a successful career with a number of global brands. She also has experience as a buyer with Target Stores. In addition to GLOW, Millennial Brands clients include disrupters in several key categories. www.millennialbrands.us